SPORT CHEK
What It Takes
Canadian National Sports Retailer, Sport Chek, came to us to activate their new 8 year Olympic sponsorship program. Focusing on 6 prominent Canadian Olympic athletes we created stories demonstrating the physical, mental and emotional strength that athletes need to compete at this level. The campaign inspired future Olympians and sports fans, driving up brand love and sales for the retailer and also helped inspire the sponsored athletes to 4 Olympic medals.
10% sales lift
18M Canadians reached (50% of population)
1.3M hours of campaign content viewed
Awards
Clio Sport Silver
Clio Music Bronze
Role
Executive Creative Director/Creative Director