SPORT CHEK
Ice World
To launch the new ‘adidas Olympic High Performance Collection’ in a sea of Olympic merchandise we created an epic ‘Ice World’ to serve as a backdrop for some intense training. Filmed during a hot summer weekend in Montreal, two spots were created using non-traditional production techniques and extensive CGI by The Mill, as well as a print campaign and ‘frozen’ out of home billboards. All $19m of merchandise was sold out before the closing ceremony of the 2014 winter Olympics.
+19M$ of sales
Awards
Clio Sport Silver
Applied Arts Prix
Role
Executive Creative Director/Creative Director