ROYAL CANADIAN MINT
Resail The Race
The Royal Canadian Mint commemorates important moments in Canadian history through collectable coins that are put into national circulation. However, how do you get Canadians to care about these events, especially when coins themselves are becoming irrelevant? By retelling these stories in a compelling way, using the channels of our times.
To promote the commemorative Bluenose coin, the famous 1921 International Fisherman’s Trophy race was reimagined as a modern day sporting event told on social media, in real time, by a cast of authentic characters brought back to life for the main event.
+302M impressions
+5800 new customers
Role
Executive Creative Director/Creative Director