MOOSEHEAD BREWERIES

The Journey

A ROAD TRIP TO RAISE A BEER TO CRAFTS PEOPLE ACROSS CANADA

To launch Moosehead’s new creative platform “To All Things Made Well” we restored a vintage Airstream bus and drove it across the continent to share a beer with some of the best craftsmen and craftswomen in North America. The journey was documented in real time on social media and the 15 episode series was released online.
Role
Executive Creative Director/Creative Director


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