L’ORÉAL PARIS
Asking For It
PROVOKING THE POLITEST PEOPLE TO TAKE A STAND
Street harassment affects 8/10 Canadian women, which is why L’Oréal Paris and non-profit Right To Be created a simple online training program to help people safely intervene when they’re confronted with it. The problem - how do you get Canadians to take a training when they are too polite to get involved in the first place? Simple, you confront them with something they can’t ignore.
+363M media impressions
+514K website visits
+39,700 trainings completed
Awards
Clio International: Bronze
Effies Canada: Silver
Concours IDÉA: Gold
The Drum 'Ad Of The Day'
Role
Executive Creative Director/Creative Director