ADIDAS ORIGINALS
House Party
In 2009 we created the new global online hub for adidas Originals. The custom built site plugged into adidas’ large product database allowing visitors to shop for products or explore stories. A unique flip card like interface allowed for interactive content to be swapped in or out. We also created a number of interactive modules promoting different aspects of the global campaign, including a stop motion women’s lookbook, an explorable 60 year timeline and an interactive house party experience. The digital campaign helped the brand experience a 12% lift in global sales.
Cannes Lions Shortlist
One Show Interactive Silver
CRÉA Grand Prix
DMA’s Prix
FWA SOTD
Role
Digital Creative Director